Product onboarding without the manual work
Cernel is a new kind of infrastructure: an intelligent engine designed to unify, enrich, and activate all product data in ecommerce automatically.
Launch faster. React to trends in seconds. Be visible anywhere.
Every ecommerce team knows the pain
Purchasing sends a spreadsheet. A name, a GTIN, a blurry image. Sometimes a generic description the supplier shared with 5,000 retailers. Design sends over a sketch.
Marketing must turn it into a full product page — descriptions, attributes, categories, meta titles, translations, and images — before it can go live.
The result: backlogs of thousands of products, revenue stuck in the warehouse, and a team buried in manual work.
Cernel changes that.
Product Data Foundation
Structure and enrich your product data automatically. Build new categories, filters, and attributes to unlock the potential in every product.
Media Content
Create a visual catalogue that matches your brand and connects with your audience. On demand. At scale. In season, every season.
Market and Feed Optimization
Become visible anywhere, while removing translation and feed data bottlenecks entirely.
What changes when product onboarding runs itself?
Ecommerce teams using Cernel spend less time on manual work, launch products faster, and unlock revenue that was stuck in their backlog.
Cernel removes most of the manual, repetitive work in product onboarding, reducing the cost of every SKU sold.
Ecommerce teams can move entire collections, or a new supplier batches, through to market at near instant speed. No more bottlenecks, or products wasting away at the warehouse.
Siloes between purchasing, design, and marketing are real. Increase product data quality and consistency, so everyone has access and sees the same output.
Your products not only become fully visible in traditional markets and feeds, but also when your customers search intent-based in LLM chats.
"We added a thousand extra hands without adding headcount."
Firtal, a Scandinavian retailer, explains how structured product data is becoming make-or-break for online retailers — and how Cernel helped them.
From raw data to sales-ready products. Here's how.
Product Data Foundation
Your product data arrives in dozens of formats— different naming conventions, missing fields, inconsistent structures.
Before you can enrich anything, you need a clean foundation.
Cernel normalizes your catalogue automatically, mapping attributes to your target channels and filling structural gaps.
How it's done:
- Automatic attribute mapping
- Multi-source data merging
- Channel-specific formatting
- Validation and error flagging
Product Data Enrichment
Your supplier sent a product name and a SKU. You need 15 attributes to sell it properly.
Cernel extracts what's there, enriches from external sources, and fills the gaps - validated against unique identifiers, so nothing is made up.
Every attribute traces back to its source.
Your team reviews edge cases, not everything. Configure once for your product categories.
Cernel learns your attribute structure, your quality standards, and your exceptions. New products get enriched automatically.
Hover over an attribute to see how the agent reasons, as it finds out what best describes the item.
Media Content
You have a flat product image on a white background. Your customers want to see it styled, in context, on a model, in the right season.
Cernel generates product imagery that matches your brand — packshots, environment shots, seasonal visuals, and user-generated-style content. All from the product data and a single source image.
Upload your brand guidelines and reference images once. The platform learns your visual identity and applies it consistently across every product, every collection, every market.
No photoshoots. No creative agency timelines. Product imagery at the speed your business needs it.
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Translations
Expanding to a new market shouldn't mean hiring a new content team.
Cernel doesn't just translate — it adapts. Set your tone of voice and select your target markets. The platform generates culturally adapted product descriptions in every language, maintaining your brand voice while speaking naturally to local customers.
Danish, English, German, French, Swedish — and growing. Each translation is generated from the enriched product data, not from a source text, so it reads like original content in every language.
One product. Many markets. Zero manual translation work.
Feed
Optimization
Your products don't just live on your webshop. They need to be found — on Google Shopping, Amazon, Shopify, and increasingly inside AI-powered search.
Cernel maps your product data to the exact attribute requirements of every channel. Google color, Amazon fit type, Shopify metafields — automatically generated, formatted, and kept up to date.
Your supplier calls it "midnight blue." Your customer searches for "navy blue." Cernel knows the difference.
Humans should do valuable and creative tasks, not mindless repetition
Today, online brands manage millions of product data points manually, on multiple channels, and in many markets. This in itself is close to impossible to maintain and it’s not viable for any business.
As searches move into AI chats, the amount of data needed to be tied to every product multiplies by an order of magnitude. When these new search patterns take over, no brand can remain relevant online without the help of AI.
We’ve created Cernel as a platform that lets us gather and enrich all siloed product data, structure it into queryable sources, and feed it to our AI agents that have a fully optimized context to work from.
And the killer feature - it’s all done automatically.
Handling product data automatically is a great starting point, but it's only the beginning.
We believe that one day we will be able to tie the entire ecommerce value chain together and run all repetitive tasks with minimal human intervention.
Essentially we do this to free humans from tasks that neither bring joy or a sense of fulfillment, so they, in the future, can do much more valuable and creative work.
Want to try Cernel?
Join our growing community of brands and retailers who have chosen Cernel to resolve their product onboarding nightmare.
